Olympus has announced that their new Olympus OM-D E-M10 Mark III is now shipping. This interchangeable lens camera conforms to the Micro Four Thirds System standard, and is equipped with in-body 5-axis image stabilization and high-speed AF performance. The new OM-D can be as simple as a smartphone use. This applies not only to snapshots, but also to functions such as long-term exposure, focus bracketing or multiple exposures. Even the Live Composite and Live Bulb function can be applied without any previous knowledge.
Olympus OM-D E-M10 Mark III Features:
» In-body 5-axis image stabilization for blur-free, high-quality images in any scene
» Compact timeless body design with functionality
» Four camera assist shooting modes from full auto to advanced creative shooting
» High-speed AF performance with touch operations to capture any subject
» Easy smartphone connection and sharing with built-in Wi-Fi
The E-M10 Mark III is the camera with which the world can be rediscovered with a new operating concept. Because the OM-D has an equipment that allows you to develop creativity spontaneously and develop photographic skills the longer you are with the camera. Even those with little previous knowledge can easily take excellent shots thanks to the four new camera modes. This can be accessed via the improved dial wheel. With the short-cut button (right next to the on-off switch) and the touch screen, you can make menu navigation similar to the smartphone, for a very fast selection and realization of desired effects and camera settings:
» AUTO mode (formerly iAUTO) has been fundamentally revised. He now recognizes blurs caused by camera shake even in the dark.
» The Scene (SCN) mode has been extended and allows you to influence the desired results by selecting six themes with predefined settings.
» Advanced Photo (AP) mode has been added to allow you to use functions such as Live Composite, Live Time, Multiple Exposure, HDR, Panorama, Keystone Correction, Exposure Bracketing, or Focus Bracketing without having to access the menu. In addition, the camera can be silenced so that no one feels disturbed during the recording.
» In the (ART) mode there is a new type filter: Bleach Bypass, Type I gives metal surfaces a shiny effect, while Type II imitates a special color scheme and the nostalgic effect of some known cinema films.
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The OM-D E-M10 Mark III is equipped with high-performance in-body 5-axis image stabilization and the same TruePic VIII image processor used in the acclaimed flagship OM-D E-M1 Mark II, which helps improve low-light shooting performance. In combination with the 5-axis image stabilization, it delivers users of all levels beautiful blur-free images and movies in any shooting scene without using a tripod. A maximum of four shutter speed steps of compensation performance3 provides pin-sharp photos with high image quality where camera shaking is prominent, such as in night scenes and dim indoor conditions, and when using a telephoto lens. Because the OM-D E-M10 Mark III’s image stabilization is built into the camera body, it provides beautifully stable images no matter what lens is attached to the camera. This powerful 5-axis image stabilization also works well in 4K movies, where camera shakes tend to be particularly noticeable, providing beautiful, high-definition hand-held 4K movies.
The OM-D E-M10 Mark III has a compact and lightweight body that can be easily taken along anywhere and that delivers high image quality. Although the body itself is compact, the camera is designed for ease of use, with an easy-to-hold grip, and the size and shape of controls such as buttons and dials designed for easy operation. This all-in-one body, equipped with a variety of features for different shooting styles and situations, including a high-definition electronic viewfinder, a tilting rear LCD monitor with touch operations similar to a smartphone, and a built-in flash, can be used in any situation.
Olympus went full-retro with the look of the mkIII. The exclusive Genuine Leather Body Jacket, CS-51B is also available as an accessory. The currently available Leather Shoulder Strap, CSS-S109LL II, and Leather Lens Cover, LC-60.5GL, are the same color and material as the body jacket, making it easy for Williamsburg hipsters to look the part.
This model is equipped with four camera assist shooting modes so that even first-time interchangeable lens camera users can shoot with ease, including AUTO, SCN (Scene), and the new AP (Advanced Photo) and ART (Art Filter) modes. These useful shooting modes are assigned to the mode dial for easy access. In AUTO mode you simply release the shutter, and the camera makes all the necessary adjustments to capture beautiful photos. With this mode, anyone can capture blur-free, pin-sharp photos even in dimly lit indoor situations, as the camera automatically selects the optimal settings such as shutter speed, by detecting the shooting scene and subject. In SCN (Scene) mode, simply choose one of six themes and touch the style of image most like the scene you want to capture on the LCD monitor to activate optimal settings. The AP (Advanced Photo) mode delivers advanced photography shootings, such as Live Composite and Multiple Exposure, with simple operations. Bleach Bypass is a new filter in ART (Art Filter) mode, which expands the range of photographic expressions. This new option reproduces the silver retention method (bleach bypass) used when developing film. There are two types available, including Type I, which produces a glossy look like shining silver metal, and Type II, which produces a nostalgic look like old film.
The OM-D E-M10 Mark III is equipped with high-speed AF for instantly focusing on fast-moving subjects in order to capture beautiful, sharp, focused images. For example, using Touch AF Shutter to simultaneously focus and release the shutter when touching the area that you want to focus on the rear monitor ensures that you’ll never miss that perfect moment. This model also features the same 121 AF points as the OM-D E-M1 Mark II flagship model that covers most of the image area, so that you can focus a subject anywhere on a monitor. It is also equipped with Face Priority AF and Eye Detection AF to ensure proper exposure and sharp focusing on the face or eye of the person closest to the camera, which is useful for portrait shooting. C-AF, for continuous focusing on moving subjects, and high-speed sequential shooting, for capturing split-second expressions, are also available.
Many people enjoy posting photos to social media or sharing them with friends. The OM-D E-M10 Mark III is equipped with built-in Wi-Fi, which can be used in conjunction with the Olympus Image Share (OI.Share) smartphone app to easily connect to a smartphone or tablet and transfer recorded images4 for quick upload to social media. Simply scan the QR code displayed on the camera’s rear LCD monitor with a smartphone to connect. A smartphone can also be used as a remote controller for shooting commemorative photos5 and adding GPS information for displaying photos on a map where they were recorded.
Olympus
