C&A Marketing, who owns the Polaroid name, has sued GoPro, claiming the GoPro Hero4 Session infringes its design patent for the Polaroid Cube. Future Filmmaking actually saw this coming. In our critical July 8th story about the Hero4 Session (GoPro Announces Hero4 Session Micro HD Camera), we showcased both micro cameras side by side.
C&A Marketing has filed a complaint for patent infringement with the United States District Court in New Jersey, USA where C&A Marketing is located and asserts “The [Hero4 Session] has rounded edges, a slightly recessed lens and a single button on top – all important design elements, all used as well by GoPro for its Hero4 Session.” C&A marketing manufactures, distributes and markets Polaroid products through a long-term licensing agreement.
GoPro has remained silent on the lawsuit.