VideoBlocks False Advertising Creates Backlash

VideoBlocks, relatively new stock video concern, has created some serious backlash with their most recent promotion: “7 Days Of Free Downloads”

The promotion claims that users will garner “Over 115,000 videos: Stock Footage, Motion Backgrounds, AE Templates, Aerials, Explosions, People and much more…”

They go on to state: “Just create a username and password, and you get download access to everything on Video Blocks for 7 days. You can download 20 clips per day. Video Blocks is only giving this complimentary access to a limited number of users, so start downloading now:”

However, the promotion is a lie. “Just create a username and password” is not accurate. VideoBlocks also requires you to input a valid credit card number, expiration date and CCV number and automatically charges the card $79 dollars unless the membership is canceled prior to the seven days.

Definition of “Just”
just |jəst|
— simply; only; no more than: they were just interested in making money.

Bottom line: Excellent promotional idea thwarted by a false offer.


The Future: Unfortunately, unctuous companies seem to be the norm these days. In one daft miscalculation, VideoBlocks has annihilated any brand equity they have built thus far in the market.

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